|From Mohd (Oman)|
This is what the brand says about itself (taken from here):
JIBNET ABOU AL WALAD®, OR REGAL PICON®
Established 45 years ago in the Middle East under the Regal Picon® name, the Middle East's most famous brand of spreadable cheese is today known as Jibnet Abou Al Walad®, literally "cheese for the child".
The change, inspired directly by the brand's logo showing a young boy, is more in tune with the brand's strong local roots. Jibnet Abou Al Walad® is the market leading brand in Yemen, Oman, Syria, and Jordan, and a benchmark for families looking for accessible, quality products. To better suit differing consumer eating habits, the cheese is available in tubs, jars and slices.