Stampfree VQR

Big envelope sent by John (the UK)

It seems that the sender put the stamps and they were postmarked... and then lost in way (?). The back:

Rice paddy art + cheese market

From Heleen (the Netherlands)
The postcard shows the landscape of Fukushima (Japan). It was bought in a Japan Festival in the Netherlands, and arrived with an interesting stamp with a picture of a mini-cheese market:

Weet je, weet je wat...?

From Heleen (the Netherlands)
 It's an illustration by Loes Botman for the book Weet je, weet je wat... de dieren zeggen? (='You know, you know... What the animals say?', Google Translate dixit).

La vache sérieuse

Sent by Rapahel'L (France)

I jumped with joy when I discovered this label, found in a jumble sale.
The Laughing Cow has inspired a lot of images and names of spreadable cheese brands. But this is the first time I receive such a vintage counterfeit.

The Serious Cow or The Laughing Cow? Which one do you prefer?

Less light

From Keith (the USA)
Again I cannot understand: 
a) The subtle differences between light and less fat (yes, 10 calories, but...). So is there a light cheese less light?
b) Why they add mozzarella to cheese wedges? Is not mozarella a cheese itself?!?

The sender included some labels:

Vous trouvez ça drôle?

Sent by Christophe (France)
This is an amazing big postcard. You can build your own cow with it! The only problem is that you would destroy the other side, which is equally original:

Vous trouvez ça drôle?
'Do you think this is funny?'
And with all these cowstamps from France and the Netherlands, and the cheesestamp... It would be a pity!